Publicity & Media Relations
Publicity is about creating visibility that matters. It’s the process of getting your story, brand, or message into the public eye through trusted media and influential channels.
Unlike paid advertising, publicity leverages relationships, storytelling, and news value to generate earned coverage - building credibility, awareness, and momentum.
Every story has a hook and a relevant angle to the audiences you’re trying to reach. My job is finding that angle and positioning it where it will drive your business objectives.
From press releases and media pitching, to event promotion and thought leadership, effective publicity helps you stand out, spark conversation, and connect authentically with the audiences that matter most.
Content & Brand Strategy
Content strategy is the roadmap to how your words, visuals, and stories work together to achieve your goals. It’s about understanding your audience, clarifying your message, setting a consistent tone, and creating content that’s aligned, purposeful, and engaging across every channel.
A strong content strategy ensures that every single audience touch point - from your social media content, eNewsletters, email campaigns, business cards, or even flyers in your shop - are aligned and driving results.
I develop strategic content plans where we can schedule what is going out, when, where and how, so there’s a planned process behind every message driving towards the one common goal.
I create quality photography and video content, and develop smart communications to tell your story.
Events & Networking
Events are powerful opportunities to bring your story to life and connect directly with your audience. From curating speakers and shaping the program, to managing venues, logistics, suppliers, and budgets, I ensure the experience feels authentic and drives objectives.
Whether it’s a networking lunch, media ‘moment’ or press conference, product launch, stall at your local market, festival or performance, you can focus on what you do best knowing the event strategy, groundwork and roll out is in expert hands.
I can help you attract the right people to your event - whether it’s engaging with high-profile influencers, or families in a local community - we start with the ‘why‘ driven by your goals, and then decipher the event strategy and roll out for a successful event.
Talent Management
I work closely with individuals to shape and elevate their professional profile, reputation, and network. Talent management in PR is about building credibility, trust, and long-term opportunities.
I provide hands-on support across every aspect of public presence, from developing tailored media strategies and securing partnership opportunities to curating speaking engagements and appearances that align with your personal brand. I manage day-to-day logistics and itineraries with precision, ensuring that every event, interview, and commitment is authentic and has purpose.
By combining strategic storytelling with practical organisation, I help position clients at the forefront of their field - connecting them with the right audiences, media outlets, and collaborators. Whether it’s preparing for a launch, building a thought-leadership platform, or navigating high-profile media opportunities, my focus is ensuring your personal brand aligns with your business objectives.