Making your story newsworthy

AZPR is a boutique PR & communications operation based in the Southern Highlands, run by Anna Zakaras. I partner with people, brands and organisations to clarify their business objectives and develop strategies that build awareness, credibility and meaningful impact through publicity and communications.

I help to make your story newsworthy through media coverage, events and networking, and delivering communication strategies that cut through. With over 15 years’ experience across national newsrooms and international organisations, I bring a depth of expertise to the Southern Highlands and beyond, along with a genuine passion for elevating local talent and helping great stories reach the audiences they deserve.

How AZPR can help

  • Publicity is about creating meaningful visibility through trusted media, strategic storytelling, and influential networks. From media pitching and press releases to thought leadership and campaign support, I position brands in front of the right audiences to build credibility, spark conversation, and drive awareness that aligns with your business goals.

  • I develop strategic content and communication plans that ensure every audience touchpoint feels aligned, purposeful, and effective. From social media and email campaigns to photography, video, and brand messaging, I create cohesive content strategies designed to strengthen your brand presence and deliver measurable results.

  • From intimate networking events to large-scale launches and community activations, I manage the strategy, planning, and delivery of experiences that connect people with your brand. Covering everything from programming and suppliers to promotion and guest engagement, every event is tailored to your goals and audience.

  • I help individuals build a strong and credible public presence through strategic storytelling, media opportunities, partnerships, and industry positioning. Combining hands-on management with long-term brand strategy, I support talent in navigating appearances, collaborations, speaking opportunities, and media engagement with clarity and purpose.

Learn more

Selected Work

No. 52 Bowral

In February 2026 after 17 years with a previous custodian, the childhood home of Sir Donald Bradman acquired new ownership and relaunched into a guesthouse called No. 52 Bowral.

Heartbeat of Australia Report

ACM released the Heartbeat of Australia report in partnership with Australian Regional Insights and the University of Canberra, based on responses from more than 7,300 Australians exploring connection, wellbeing and community life across regional Australia.

See all work

  • I had the pleasure of working with Anna to develop a publicity strategy for the launch of our guest house. Having never engaged with PR before, I wasn’t entirely sure what to expect. Anna was an absolute dream to work with – professional, organised, energetic, and enthusiastic. Not only did she secure amazing media exposure beyond our every expectation, she coached and supported me through the entire process from start to finish. I would have no hesitation recommending her and look forward to our continued work together.

    Mandy Haddon

    Owner of No. 52 Bowral, childhood home of Sir Donald Bradman

  • Anna Zakaras held my hand and helped lead me through dozens of interviews at a time of intense Australian and global interest after wife killer Chris Dawson’s murder in 2022. Anna remained a calm, tactical, good humoured and highly organised professional throughout - and in all our other engagements arising from my true crime podcasts. I look forward to working with Anna again.

    Hedley Thomas

    Investigative journalist for The Australian & creator of podcasts including The Teacher’s Pet

  • I had the pleasure of working with Anna across seven years at News Corp Australia. Anna is the ultimate teammate; reliable and accountable, she is a strategic and creative communicator with an unflinchingly positive and enthusiastic attitude. Anna’s organisational ability is a standout strength and her calm presence makes her unflappable even under intense pressure. Her warmth and friendliness, coupled with her decades of hands-on PR experience, make her a formidable operator.

    Genevieve Brammall

    Head of PR & Talent, News Corp Australia

  • I have know Anna for the past few years since she bought their house through my agency. She’s savvy, driven, connected and authentic- I have no doubt she’ll thrive in her new PR venture and I reccomend her as a trustworthy and valuable contact.

    Bradley Cocks

    Sales Associate, Sotheby's International Realty

  • It was a pleasure to work with Anna both as a colleague and as a client. Her attention to detail and creativity in communicating often complex messaging was an inspiration to me and her enthusiasm for telling brand stories was infectious. She has strong communication skills on all platforms and is well-versed in current media and communications strategies. Anna also was a client when I was in another role and she provided clear instructions on her requirements and was supportive. I would be pleased to work with Anna again in any capacity and recommend her to any brands looking for a strong communicator with outstanding strategic and tactical skills.

    Liliana Molina

    Director, Story Strategic Communications

  • Anna is incredibly organised, brought fresh and creative ideas to the table, and handled our social media content with true professionalism and quality. Her content strategy and creation made a real impact on our audience reach - we’ve already booked her again for next year!

    Michaela Bolzan

    Director, Southern Highlands Writers' Festival

  • Anna is a true pro! Thoughtful, creative, thorough, fun to be around and always going the next step to help me grow my platform. I’d recommend her a million times over.

    Rochelle De Luca

    Fitness & Mum Influencer

  • We have recently begun working with Anna Zakaras to provide targeted PR for one of our authors. What a rewarding experience it has been. Anna has been incredibly attentive and thoughtful throughout this campaign. We look forward to working with Anna into the future.

    Ginny Grant

    Founder, Bakers Lane Books

  • Working with AZPR founder Anna Zakaras to manage and elevate my social media presence across platforms and to key audiences in engaging and creative ways has been timely and highly effective. Her range of digital, campaign and client relationship skills make her a go-to PR consultant. I look forward to working with Anna again.

    Paula McLean

    Author and Philanthropist

  • I had the pleasure of working closely with Anna Zakaras during her time as my client at News Corp Australia, including on national campaigns such as Health of the Nation. From the outset, Anna brought strategic clarity, creative insight, and a strong grasp of the campaign’s objectives, making our collaboration both seamless and genuinely rewarding. Her ability to balance earned creativity with stakeholder needs and business objectives ensured the campaign not only resonated with audiences but also delivered measurable results, demonstrating strong commercial impact.

    Melanie Campbell

    Group Account Director, Thrive PR